Since its inception in 2010, Dreams Agency has been at the forefront of creating wacky and exciting PR stunts, orchestrating massive crowds of extras for TV and film production, and assembling enthusiastic bystanders for commercials. With a track record of excellence and innovation, Dreams Agency is your go-to partner for turning your marketing dreams into reality. In this blog, we’ll delve into the exciting world of PR stunts and why Dreams Agency should be your trusted collaborator. We are also part of the Rent a Crowd group so access to thousands of people anywhere in the UK.

Creating Buzz with PR Stunts

PR stunts have the power to catapult your brand into the spotlight, and Dreams Agency specialises in crafting memorable and attention-grabbing stunts that generate buzz. Whether it’s a flash mob, a daring performance, or a whimsical spectacle, our team of experts knows how to captivate audiences and make your brand the talk of the town.

Massive Crowds for TV and Film

For TV and film productions, the presence of a large and enthusiastic crowd can breathe life into scenes and create an immersive experience. Dreams Agency excels in assembling massive crowds of extras who are not only reliable but also passionate about making your production shine. We take care of the logistics, so you can focus on capturing the perfect shot.

Energising Commercials with Bystanders

Commercials come alive when they feature authentic bystanders who react genuinely to your product or message. Dreams Agency has a knack for finding and mobilising the perfect background bystanders who seamlessly blend into your commercial’s narrative. Their enthusiasm and authenticity add an extra layer of realism to your advertisement.

Nationwide Coverage for Cost Savings

One of the standout features of Dreams Agency is our nationwide coverage. We have a network of local staff across the entire UK, which means we can provide you with the right talent wherever your event or production takes place. This not only saves you money on transport costs but also ensures that you have a team of professionals who are familiar with the local scene.

Tailored Solutions for Your Goals

At Dreams Agency, we understand that every project is unique, and one size does not fit all. We work closely with you to understand your goals and objectives, and then we craft tailor-made solutions that align with your vision. Whether you need a crowd of 100 extras for a film shoot or a flash mob to launch a new product, we’ve got you covered.

Professionalism and Reliability

Our team at Dreams Agency is known for its professionalism and reliability. We understand the importance of timing and execution in the world of PR stunts, TV and film production, and commercial shoots. You can trust us to deliver on our promises and ensure that your project runs smoothly.

Hiring a crowd from Dreams Agency

Dreams Agency has been turning creative ideas into reality since 2010, making us a trusted partner for PR stunts, TV and film productions, and commercials. With our nationwide coverage, customised solutions, and unwavering commitment to excellence, we are confident that we can help you achieve your marketing and production goals. Contact Dreams Agency today and let’s bring your dreams to life in the most spectacular way possible!

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Here at Dreams agency, we have a wide range of talent registered with us and have a wide range of clients. In 2016 we worked with a Public Relationship’s company to help produce a viral commercial for the National Lottery, where our crowd of staff were on hand to make some noise!

The goal of this campaign was to produce a viral video from a publicity stunt, this video would promote the National Lottery scratch cards – demonstrating that anyone can win.

Hiring a crowd to create atmosphere.

The PR company approached us to hire a crowd of 20 people to help them create a buzz around the commercial and to make it viral in the world of the internet. The task at hand was sourcing a diverse group of people from different demographics to represent the UK population. These crowd members would be catching a public train from Reading to Paddington station where 1 in 4 carriages had a chance to win scratch card prizes and or a cash prize.

The crowd was required to pretend to be members of the public, acting as if they were on their commute to work – once the carriage winner was announced, a band started playing music inside the carriage and the crowd had to set the scene by starting the celebrations. This was filmed by a hidden camera crew, so it was imperative the hired crowd were inconspicuous.

The winning ticket and another successful publicity stunt.

We were proud to be part of this event, where members of the public were surprised with prizes which really made their day! The staff performed in a professional and punctual manor making the event extra special. Finally, the commercial went viral and managed to attract lots of views, making the campaign a great success.

The post Case Study For National Lottery Stunt appeared first on Dreams Agency.

Effective marketing is a campaign that exceeds the expectations of your customers. It needs to entice people, intrigue them and make them want to find out more. There are many ways to do this from high street flyering staff to competitions. But have you considered hiring a crowd?

Hosting an event is one way of attracting attention to your brand, your products or services. It needs to be attractive and in more ways than one. We are naturally curious, more so if we see that there are plenty of other people taking a look too.

And that’s where hiring a crowd can come in.

What is “hire a crowd”?

You may have attended an event yourself and no realised that some of the people there were hired promotional staff.

It’s more common than you think to hire a crowd of performers or promotional staff. This is because the psychology behind crowds has been studied. As a marketing tool, it is one that works.

• Success brings more success – when a trade show stand looks busy or an event looks well-attended, people are more likely to take a look and, just as important, hang around. An empty stand or room signals that there is something not-quite-right…
• The psychology of ‘winning’ – it’s an important psychological tool that when someone or something, like your next event, is ‘heaving’ with people, you look and feel successful. The signal that other customers see are just look at who else is enjoying their stuff.

For example, if you invite 100 people to a launch, put out seating for 50 to 60 people. If you get more than 60 people and it becomes standing room only, your event will look over-attended – and that sends an important signal to potential customers, client and partners.

Getting the most from a hired crowd

If it was just a case of hiring a group of people to turn up and consume the food and drink at your launch event, you could ask just about anybody. But if you want to act interested, ask questions and so on, you need promotional staff who understand how to do this without seeming fake.

This means hiring the right people. In other words, they need to be the right customer demographic. This means hiring promotional staff who fulfil your customer demographic in terms of gender, age, appearance, likes and dislikes even.

You need and want to hire promotional staff to create a buzz around your event. From product launches to opening restaurants, to flashmobs to gallery openings, to PR stunts and more, hiring a crowd is a great solution.

Hire a crowd today!

Contact the Dreams Agency team with details of your event and the crowd demographic you need. We’ll handpick a team of skilled promotional staff from our huge database, creating the perfect crowd for hire.

Call us on 0844 740 7056 or drop us an email bookings@dreamsagency.co.uk. Alternatively, you can use the contact form for a no-obligation quote.

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