If you’re gearing up for a presence at the National Wedding Show at the NEC, one thing is certain: you’ll need the right team to make your brand shine. Whether you’re showcasing bridal wear, accessories, or luxury wedding services, having the perfect blend of models and sales staff can set you apart from the competition. That’s where Dreams Agency steps in, providing top-tier professionals who can elevate your booth and deliver an unforgettable experience to every attendee.

Why You Need Professional Models and Sales Staff
The National Wedding Show is the UK’s largest wedding event, attracting thousands of brides-to-be, couples, and industry professionals. In an environment with so much competition, it’s essential to not only draw people to your booth but also engage them effectively. Here’s how professional models and sales staff can make a difference:
1. First Impressions Matter: Beautifully presented models wearing your bridal collections can instantly captivate potential clients. The right models embody the elegance and style of your designs, turning heads and attracting foot traffic.
2. Boosting Engagement: With skilled sales staff, you ensure that every guest who visits your stand is greeted warmly and provided with detailed information about your products or services. Well-trained sales professionals know how to engage with potential customers and convert interest into bookings or sales.
3. Flawless Presentation: Whether it’s a live bridal fashion showcase or product demonstration, having experienced models and engaging presenters ensures that your brand is represented in the best possible light. With professional models, your collection will be showcased with grace, poise, and confidence.
4. Maximising Sales Opportunities: Sales staff trained to connect with customers can do more than just provide information—they can seal the deal. With their expertise in communication and negotiation, they can turn inquiries into sales right on the show floor.

Dreams Agency: Your Partner for Success
Dreams Agency is a leading provider of models, promotional staff, and sales professionals for events across the UK. When you partner with Dreams Agency for the National Wedding Show, you’re not just hiring bodies to fill a space. You’re getting:
www.dreamsagency.co.uk
• Experienced Models: Whether you need runway models for bridal shows or individuals to model accessories and gowns at your booth, Dreams Agency offers an extensive roster of professionals with experience in high-end fashion and events. They know how to present your products to highlight every fine detail, making your bridal wear stand out in a competitive space.
• Charismatic Sales Staff: Sales professionals from Dreams Agency are trained to understand your brand’s messaging and products inside and out. They’re more than just friendly faces; they’re persuasive communicators who know how to engage with visitors, provide product demos, and close sales.
• Brand Ambassadors and Promotional Staff: In addition to models and salespeople, Dreams Agency can supply promotional staff who are skilled in brand activation. They can distribute brochures, offer product samples, and generate interest and excitement for your brand throughout the event.
• Tailored to Your Brand: Every brand is unique, and Dreams Agency takes the time to match the right staff with your vision and goals. Whether you want to project a luxury image, a modern and trendy vibe, or something more traditional, the team at Dreams Agency will ensure you have the right people to represent your brand.

Benefits of Working with Dreams Agency
1. National Reach: With a network of professionals across the UK, Dreams Agency can supply staff no matter where your events take you. Whether you’re at the NEC in Birmingham or elsewhere, you can count on consistent quality and professionalism.
2. Industry Knowledge: Dreams Agency understands the unique needs of the wedding industry and the high expectations of attendees at the National Wedding Show. Their models and staff are chosen for their ability to deliver top-tier service in fast-paced, high-stakes environments.
3. Flexibility: Whether you need models for a full catwalk show, sales staff for a few hours, or a full team to handle your booth across multiple days, Dreams Agency offers flexible staffing solutions tailored to your needs.
4. Proven Track Record: Dreams Agency has a history of working with high-profile brands at major events, including the National Wedding Show. They’ve built a reputation for reliability, professionalism, and delivering excellent results.

Make Your Brand Stand Out with professional models at the National Wedding Show

The National Wedding Show at the NEC is a prime opportunity to connect with thousands of potential customers, build your brand’s visibility, and generate new leads. But to truly capitalise on this opportunity, you need more than just a beautiful display—you need the right people to bring it to life.
By hiring models and sales staff from Dreams Agency, you can be confident that your stand will attract attention, engage visitors, and convert interest into real business. With a team of professionals dedicated to showcasing your brand in the best light, you’ll leave a lasting impression on every bride, groom, and guest who steps into your space.
Make your next National Wedding Show a success—partner with Dreams Agency today!

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Fashion exhibitions serve as the perfect platform for brands to showcase their latest collections, attracting attention, and making a lasting impression on potential customers. However, to truly captivate the audience and effectively showcase your clothing, it’s essential to have the right team representing your brand. Here at Dreams Agency, we specialise in providing top-notch models for fashion exhibitions across the UK, ensuring that your brand stands out amidst the competition.

Here’s why clients should choose to hire models through us for their next fashion exhibition:

Diverse Venues Across the UK: Whether it’s the iconic NEC, the prestigious London ExCeL, the historic London Olympia, or the vibrant Harrogate Convention Centre, we’ve got you covered. Our extensive network allows us to provide models for venues all across the UK, ensuring that your brand reaches a diverse audience no matter where the exhibition is held.

Experienced and Professional Staff: Our models aren’t just faces; they’re seasoned professionals with years of experience in the industry. They understand the in’s and out’s of fashion exhibitions and know-how to represent your brand with professionalism and poise. Having worked with a range of well-known brands, our models bring a wealth of experience to the table, ensuring that your clothing is showcased in the best possible light.

Versatility and Adaptability: Fashion exhibitions come in all shapes and sizes, each with its unique set of challenges and requirements. Our models are well used to adapting to different environments and scenarios, whether it’s a high-energy runway show or an intimate product showcase. Whatever the nature of the exhibition, our models have the right experience and expertise to help you effectively promote your products.

Enhanced Brand Image: The right model can elevate your brand image and leave a lasting impression on attendees. Our models exude confidence, style, and sophistication, reflecting positively on your brand and reinforcing its identity. By hiring models through us, you can ensure that your brand is associated with professionalism, elegance, and credibility.

Tailored Solutions: We understand that every client has unique requirements and preferences. That’s why we offer tailored solutions to meet your specific needs. Whether you’re looking for runway models, promotional models, or brand ambassadors, we can provide you with the perfect fit for your exhibition.

In conclusion, hiring models for your fashion exhibition is not just about adding glamour; it’s about enhancing the overall experience for attendees and effectively showcasing your clothing. With our extensive network, experienced staff, and commitment to excellence, Dreams Agency is your trusted partner in making your next fashion exhibition a resounding success. Choose us, and let’s elevate your brand to new heights together.

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In the electrifying world of gaming events, every detail matters. From the ambiance to the interactions, creating an immersive experience is key to captivating attendees and leaving a lasting impression. Enter professional models and croupiers—the dynamic duo that can elevate your gaming event to new heights. In this blog, we’ll explore the invaluable role they play in enhancing the atmosphere, engaging guests, and ensuring a memorable occasion for all.

Creating an Unforgettable Atmosphere

Professional models bring a touch of glamour and sophistication to gaming events, setting the stage for an unforgettable experience. Their presence adds a sense of excitement and allure, drawing attendees into the immersive world of gaming. Whether mingling with guests, posing for photos, or showcasing products, models enhance the ambiance and elevate the overall atmosphere of the event.

Engaging Interactions and Entertainment

Croupiers are the heartbeat of gaming events, providing expert guidance, entertainment, and excitement at every turn. With their knowledge of games and charismatic personalities, croupiers engage guests in thrilling gameplay experiences. Whether hosting blackjack tables, spinning roulette wheels, or dealing poker hands, their presence adds an element of authenticity and entertainment that keeps guests coming back for more.

Promoting Brands and Products

Beyond adding flair to the event, models serve as powerful brand ambassadors, promoting products and services in a captivating manner. From showcasing the latest gaming technology to representing sponsor brands, models help generate buzz and excitement around key offerings. Their ability to engage guests and create memorable interactions ensures that brands receive maximum visibility and impact at the event.

Professionalism and Expertise

When hiring models and croupiers for gaming events, professionalism and expertise are paramount. Experienced professionals not only possess the necessary skills to excel in their roles but also understand the importance of providing exceptional service. From adhering to dress codes and protocols to delivering top-notch customer service, professional models and croupiers enhance the overall experience for guests and organizers alike.

Hire Models and Croupiers from Dreams Agency

In the dynamic world of gaming events, the presence of professional models and croupiers can make all the difference. From creating an unforgettable atmosphere to engaging guests in thrilling gameplay experiences, they play a vital role in elevating the event to new heights. By harnessing their expertise, charisma, and professionalism, organizers can ensure that their gaming event stands out from the crowd and leaves a lasting impression on attendees.

Dream Big. Play Boldly. Elevate Your Gaming Event with Professional Models and Croupiers. 🎲🌟 #GamingEvents #Models #Croupiers #EventExcellence

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Behind every successful exhibition or event stands a dedicated team that ensures everything runs seamlessly. At the forefront of this ensemble are the unsung heroes known as “Front of House” staff. These individuals play a pivotal role in setting the stage for memorable experiences, and their contributions often go unnoticed. In this blog, we’ll shine a spotlight on front of house staff and delve into the invaluable role they play in making exhibitions and events a resounding success.

1. First Impressions Matter

Front of house staff are the very first point of contact for attendees. They welcome guests with warm smiles and provide essential information, setting the tone for a positive and engaging experience. Their friendly demeanour and professionalism create a welcoming atmosphere that makes attendees feel valued.

2. Information Hubs

Exhibitions and events can be bustling, and attendees often require guidance. Front of house staff serve as information hubs, offering directions, answering inquiries, and providing event details. Their knowledge ensures that attendees can navigate the venue with ease, enhancing their overall experience.

3. Registration and Check-In

Efficient registration and check-in processes are essential for any event. Front of house staff manage these crucial functions, ensuring that attendees can access the event smoothly and without delays. Their organisational skills streamline the entry process, minimising wait times.

4. Conflict Resolution

In the rare event of conflicts or issues, front of house staff are trained to handle them with grace and professionalism. They can diffuse tensions, resolve disputes, and ensure that any disruptions are managed discreetly, allowing the event to continue without interruption.

5. Safety and Security

The safety and security of attendees are paramount. Front of house staff play a role in ensuring that safety measures are adhered to. They can assist in managing crowd flow, performing bag checks, and liaising with security personnel to maintain a secure environment.

6. Managing VIPs and Special Guests

Many events have VIPs and special guests who require special attention. Front of house staff are responsible for ensuring these individuals receive the VIP treatment. They coordinate arrivals, escort VIPs, and ensure that their needs are met throughout the event.

7. Adaptability and Problem-Solving

No two events are the same, and front of house staff must be adaptable and quick-thinking. They are trained to handle unexpected situations and solve problems on the spot. Their ability to stay composed under pressure is a valuable asset.

8. Maintaining Order and Etiquette

Front of house staff also help maintain order and etiquette at events. They ensure that attendees adhere to event rules, such as dress codes or behaviour expectations. Their presence contributes to a respectful and harmonious atmosphere.

9. Branding and Image

Front of house staff are often the embodiment of the event or brand they represent. Their appearance, professionalism, and adherence to brand guidelines contribute to the overall image of the event. They can enhance the event’s reputation through their conduct and presentation.

10. Post-Event Feedback

Front of house staff can be a valuable source of feedback. They interact closely with attendees and can provide insights into attendee experiences. Their feedback can be used to improve future events and enhance overall satisfaction.

Hire Front of House from Dreams Agency

Front of house staff are the unsung heroes of exhibitions and events, playing a vital role in creating seamless and memorable experiences for attendees. Their professionalism, adaptability, and dedication contribute to the overall success of events, ensuring that everything runs smoothly from start to finish. While they may work behind the scenes, their impact on the event’s success is undeniable. They truly are the front-line heroes of the event industry.

To get a quote or find our more information then contact us here.

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Vaping expos have emerged as premier platforms for businesses in the vaping industry to showcase their products, connect with potential customers, and stay abreast of industry trends. However, with a sea of exhibitors vying for attention, standing out can be challenging. This is where the expertise of professional promo staff and product demonstrators comes into play. In this blog, we delve into the pivotal role they play in enhancing the success of your presence at vaping expos and increasing footfall to your stand.

Two of the biggest vaping Expos are :-

The Vaper Expo UK

Home

Vape Exhibition UK
https://vapoholic.co.uk/

1. Creating a Captivating First Impression

In the dynamic environment of a vaping expo, creating a captivating first impression is essential. Professional promo staff possess the charm and charisma to draw attendees to your booth. With their welcoming demeanour and engaging personalities, they initiate conversations that spark curiosity, encouraging visitors to explore your offerings.

2. Expert Product Knowledge

Product demonstrators are not just knowledgeable about your products; they’re experts. Their thorough understanding of your offerings allows them to provide detailed and accurate information to attendees. This knowledge instils confidence in potential customers, enabling them to make informed decisions about your products.

3. Engaging and Interactive Demonstrations

Product demonstrators excel in presenting your products through engaging and interactive demonstrations. Whether it’s showcasing the latest vape device, explaining the intricacies of e-liquids, or demonstrating how to use accessories, their presentations capture attention and make your offerings memorable.

4. Maximising Footfall and Interaction

Professional promo staff and product demonstrators are skilled in attracting visitors to your stand. Their ability to initiate conversations, offer product samples, and answer questions creates a buzz that draws attendees to your booth. Increased footfall leads to more engagement and greater exposure for your brand.

5. Personalised Customer Engagement

One-size-fits-all approaches rarely succeed at expos. Promo staff and product demonstrators excel in personalising interactions. They assess attendees’ interests, preferences, and needs to tailor their engagement, making visitors feel valued and understood.

6. Building Brand Affinity

Promo staff and product demonstrators serve as the face of your brand. By embodying your brand’s values and image, they create a positive association in the minds of attendees. Their personable approach helps build brand affinity and fosters lasting relationships.

7. Lead Generation and Conversion

Engaged attendees are more likely to become potential leads. Promo staff and product demonstrators excel in collecting valuable customer information, which can later be used for follow-ups and conversions. Their ability to establish connections paves the way for future business relationships.

8. Standing Out in a Competitive Landscape

Vaping expos are teeming with exhibitors showcasing their innovations. To stand out, you need a team that’s trained to make an impact. Promo staff and product demonstrators add a professional touch that sets your booth apart, making it a must-visit destination amidst the competition.

Vaping expos provide an invaluable opportunity to showcase your products, make connections, and expand your reach within the industry. However, the key to success lies in making a lasting impression on attendees. Professional promo staff and product demonstrators possess the skills, knowledge, and charm necessary to captivate and engage visitors, ultimately increasing footfall to your stand. By leveraging their expertise, you enhance your brand’s presence, foster meaningful connections, and pave the way for heightened success at vaping expos.

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Exhibitions and conferences stand as powerful platforms for networking, business growth, and industry exposure. Yet, orchestrating a successful event requires meticulous planning and flawless execution. This is where booth hostesses come into play. Their expertise in creating a welcoming and organised atmosphere can significantly impact the flow and success of your event. In this blog, we delve into the importance of hiring booth hostesses for exhibitions and conferences and why partnering with an agency like Dreams Agency can ensure an exceptional experience.

The Role of Booth Hostesses – Beyond a Welcoming Smile

Booth hostesses are the backbone of a well-executed event. Beyond their welcoming smiles, they play multifaceted roles that contribute to the event’s overall success:

Greeting and Guiding – Booth hostesses are the first point of contact for attendees. They warmly welcome guests, offer directions, and guide them to various sections, setting a positive and professional tone from the outset.

Assisting with Inquiries – Hostesses possess in-depth knowledge about your company, products, and event details. They are equipped to answer attendee inquiries, providing accurate information and ensuring guests feel well-informed.

Lead Generation – An experienced booth hostess can skilfully engage with visitors, initiating conversations that can potentially lead to valuable connections, partnerships, or leads for your business.

Managing Crowds – Events can become bustling and crowded. Booth hostesses are adept at managing crowds, ensuring a smooth flow of traffic and minimising congestion.

Creating a Memorable Experience – Booth hostesses contribute to creating a positive and memorable experience for attendees. Their friendly demeanour and approachability leave a lasting impression, encouraging attendees to explore your offerings further.

Why Choose an Agency like Dreams Agency?

While hiring booth hostesses is essential, partnering with a reliable agency can enhance the benefits and streamline the process. Dreams Agency, a reputable staffing agency, offers a range of advantages:

1. Vetted Professionals: Dreams Agency rigorously screens and selects hostesses based on their experience, professionalism, and ability to align with your event’s goals and values.

2. Expertise in Diversity: Events attract diverse audiences. Dreams Agency can provide hostesses who are multilingual, culturally aware, and capable of engaging with a wide range of attendees.

3. Tailored to Your Needs: Dreams Agency understands that every event is unique. They work closely with you to match hostesses to your event’s requirements, ensuring a seamless fit.

4. Professionalism and Presentation: Hostesses from Dreams Agency are trained to maintain a polished appearance, exhibit professionalism, and adhere to your event’s dress code and brand guidelines.

5. Full Event Support: Dreams Agency’s hostesses offer comprehensive support throughout the event, managing tasks from welcoming guests to assisting with lead generation and providing event information.

6. On-Demand Flexibility: With Dreams Agency, you can access booth hostesses on demand. This flexibility is especially valuable for managing varying event sizes and requirements.

Booth hostesses are essential to the success of your exhibitions and conferences, making events run smoothly while creating an inviting and professional ambiance. Partnering with an agency like Dreams Agency elevates your event experience, offering expertly selected hostesses who align with your goals and enhance attendee engagement. The combination of skilled professionals and agency support ensures that your event stands out, leaves a lasting impression, and creates valuable connections that contribute to your business’s growth.

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Autumn Fair International, held at the NEC in Birmingham, is a prominent trade show that brings together retailers, suppliers, and industry professionals from various sectors. With its wide range of exhibitors, innovative products, and networking opportunities, attending Autumn Fair International is a must for businesses looking to gain a competitive edge. To maximise your presence and make a lasting impact, hiring exhibition staff and promotional staff from Dreams Agency can be a game-changer. In this blog, we will explore the reasons why you should attend Autumn Fair International and how partnering with Dreams Agency can elevate your experience.

A Hub of Inspiration and Trends
Autumn Fair International serves as a hub of inspiration and trends, offering a glimpse into the latest products, designs, and innovations in the retail industry. By attending the fair, you can stay ahead of the curve, gain insights into emerging market trends, and identify opportunities for growth and diversification. Exploring the vast array of exhibitors and their offerings allows you to uncover new ideas and inspiration for your own business.

Networking and Business Connections
Autumn Fair International provides an ideal platform for networking and forging valuable business connections. Connecting with industry professionals, suppliers, and potential partners can open doors to collaborations, new markets, and strategic alliances. Engaging with like-minded individuals and sharing insights can spark creativity, facilitate knowledge exchange, and generate long-term business relationships.

Showcasing Your Brand

Exhibiting at Autumn Fair International offers an opportunity to showcase your brand to a wide and diverse audience. An eye-catching booth, engaging product displays, and knowledgeable exhibition staff can captivate attendees and leave a lasting impression. Hiring exhibition staff from Dreams Agency ensures that your booth is staffed with experienced professionals who can effectively communicate your brand’s message, answer inquiries, and generate excitement around your products or services.

Engaging Attendees and Maximising Interactions

Promotional staff play a crucial role in engaging attendees and maximising interactions at trade shows. With their vibrant personalities, promotional staff from Dreams Agency can actively attract visitors to your booth, initiate conversations, and create a positive and welcoming atmosphere. Their expertise in engaging with diverse audiences ensures that every visitor receives personalised attention, leading to meaningful connections and potential business opportunities.

Product Demonstrations and Presentations:
Autumn Fair International provides an ideal platform to showcase your products or services through demonstrations and presentations. Dreams Agency’s exhibition staff are skilled in delivering engaging and informative product demonstrations, highlighting key features and benefits to captivate attendees. Their ability to articulate your brand’s value proposition and tailor presentations to the target audience can significantly impact the success of your booth.

Flexibility and Customised Solutions
Dreams Agency understands that every business has unique objectives and requirements. Whether you need assistance with lead generation, data capture, sales support, or multilingual capabilities, Dreams Agency offers flexible and customised solutions. They work closely with you to understand your specific goals, ensuring that the exhibition and promotional staff they provide align with your brand, industry, and exhibition objectives.

Attending Autumn Fair International at the NEC in Birmingham presents a multitude of opportunities for business growth, networking, and product exposure. To make the most of your participation, hiring exhibition staff and promotional staff from Dreams Agency can significantly enhance your presence and maximise your outcomes. From showcasing your brand to engaging attendees, delivering impactful product demonstrations, and facilitating valuable connections, Dreams Agency’s professionals possess the skills and expertise to elevate your exhibition experience. By partnering with Dreams Agency, you can confidently navigate Autumn Fair International and leave a lasting impression on the retail industry’s biggest stage.

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Efficient and Smooth Registration Process: Professional registration staff are experienced in handling the registration process efficiently and effectively. They are trained to manage high volumes of attendees, ensuring a smooth and seamless registration experience. By hiring professionals, you can minimise long queues, reduce waiting times, and create a positive first impression for attendees.

Enhanced Attendee Experience

Registration staff play a crucial role in setting the tone for the entire event. Their friendly and welcoming demeanour can significantly enhance the overall attendee experience. Professionals understand the importance of providing excellent customer service, answering queries, and addressing concerns promptly. They create a warm and inviting atmosphere, making attendees feel valued and appreciated.

Streamlined Data Collection

Registration staff are skilled in accurately capturing attendee information, such as names, contact details, and preferences. They ensure that all data is collected efficiently and securely. With their expertise, you can gather valuable insights about your audience, enabling you to tailor future marketing efforts and improve event planning.

Efficient Badge and Ticket Distribution

Professional registration staff excel in efficiently distributing badges, tickets, or access passes. They have the knowledge and systems in place to handle different registration types, including VIP passes, exhibitor badges, and general admission tickets. Their organised approach reduces the chances of errors and ensures that attendees receive the correct credentials promptly.

Troubleshooting and Problem Resolution

Exhibitions can present unexpected challenges and last-minute changes. Professional registration staff are adept at troubleshooting issues that may arise during the registration process. They can handle on-site registrations, manage cancellations or changes, and address any technical difficulties promptly. Their ability to adapt to evolving situations ensures a smooth event experience for both attendees and organisers.

Brand Representation and Promotion

Registration staff can serve as brand ambassadors, representing your company and promoting your products or services. By providing them with the necessary training and information, they can engage attendees, create awareness about your brand, and generate leads. Their professional appearance and demeanour contribute to a positive brand image and reinforce your marketing efforts.

Cost and Time Savings

Hiring professional registration staff and corporate hostesses allow your core team to focus on other essential aspects of the exhibition, such as networking, presentations, and relationship-building. By delegating registration responsibilities to experts, you save valuable time and resources, ensuring that your event runs smoothly from start to finish.

Summary – Hiring professional registration staff for exhibitions offers numerous benefits, including efficient processes, enhanced attendee experiences, accurate data collection, streamlined ticket distribution, problem-solving capabilities, brand representation, and cost and time savings. Their expertise and professionalism contribute to the overall success of your exhibition, leaving a positive and lasting impression on attendees.

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No matter whether they are undertaken within a firm or on a public basis, they are guaranteed to create a feel good factor. The more unusual they are, the better!

Organic food company Rude Health held what has to be one of the most unusual sponsorships this summer when it sponsored the World Bog Snorkelling championships in Wales! This is an event that has been taking place for many years, and attracts participants from all over the world. Located in the Welsh town of Llanwrtyd Wells, the Bog Snorkelling Championships require participants to swim along a bog channel, preferably in fancy dress and compete for the fastest time.

Rude Health co-founder Camilla Barnard commented, “We hardly ever sponsor anything, but if I could imagine an activity which totally encapsulates Rude Health energy, it would be this. Bog snorkelling is fun, inclusive, batty and completely uncompetitive. It couldn’t be more in rude health.”

Apart from having its name on the event and the medals awarded to every participant, Rude Health served snacks, hot chocolates and its dairy free turmeric lattes at the event.

Want to get your brand name in the air?

Over the years, the world’s only aerobatic formation wing walking team has attracted massive attention at all kinds of displays as they perform acrobatics while flying at high speed through air on the wings of a stunt plane. Definitely death-defying and attention grabbing! Aerosuperbatics have taken to the skies as the Utterly Butterly Wing Walkers, The Crunchie Flying Circus and the Breitling WingWalkers.

Sustainable Software company Greenleaf grabbed the headlines by linking up with Cheltenham City Racecourse by creating the first ever Zero-carbon race day. It set up a Greentech Expo involving over 200 companies, as well as the race itself as a way of promoting its credentials as an independent certification body and tech company.

Unusual sponsorships provide an immediate talking point

It doesn’t have to be a big time event, there are lots of opportunities for smaller scale ones which can be ideal as a local or regional activity. Supporting a charity by holding a murder mystery event, a treasure hunt, abseiling down a building can attract a lot of attention. For something slightly different, you can even consider sponsoring a fire walk event. The idea is simple – people raise money by obtaining sponsorship to walk across hot coals!

The opportunities to gain publicity from such events are considerable. It offers numerous company engagement possibilities on social media. You can create blogs, encourage staff engagement such as sponsoring staff teams to take part. Think about competitions and promotions that can be held on the day to gain extra publicity and public engagement.

Consider all the ways in which you can maximise brand visibility

Have a company stand with banners located in a prominent position. Bring in promotional staff to hand out giveaways such as branded merchandise, tote bags, healthy snacks, reusable cups, mugs and straws. Have special bags available for participants to take away as well as other items for more general use available to the public coming to watch the event.

Add a little extra fun by providing a character mascot to roam around in a special costume. Such mascots immediately attract attention and make people smile. The resultant photographs of the mascot with members of the public and participants invariably appear on social media and can often go viral.

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Crufts has to be one of the best known, and best loved events in the world appealing to every dog lover.

Over the years, it has steadily grown to become the biggest dog show in the world, offering pawsome delights to four footed canine friends as well as visitors and participants. Our staff are no exception! We provide lots of exhibition and promotional staff to help out on stands supplying services and products perfect for every canine (and their humans). It’s become one of their most popular bookings, as our staff love the atmosphere, the friendliness and the opportunity to meet so many lovely canine friends while ensuring businesses succeed in their sales targets.

What is Crufts?

Held at the NEC every year, it celebrates dogs especially the hard working dogs that undertake all kinds of important jobs. There are countless awards presented such as the Police Dog Team Operational and Humanitarian Action of the Year Awards and the Friends for Life hero dogs.

Competitions like Flyball and Heelwork to Music highlight their speed and agility. There are awards for dogs judged the best of each breed.

Organised by the Kennel Club, Crufts promotes the work dogs, the improvement of dogs, their behaviour and condition. Above all, it aims to ‘make a difference for dogs’.

What do we do at Crufts?

Dreams Staffing Agency has been providing temporary dog loving staff to help out at Crufts since 2010. Our staff help out on stands, dealing with product sales, answering customer queries, taking orders, meeting people as well as helping set up and take down stands.

We also provide staff for any promotional need or PR stunt. It may be extras for filming, or to create a special event.

Demand for our staff to work at Crufts is always high – likewise demand from our staff to take part! We always have a long waiting list of people keen to take on work at Crufts every year.

The venue

The NEC is one of the best exhibition venues in the country. Excellent transport connections by road, rail and even air mean that companies can take part at Crufts from all over the world.

As we have an extensive database of potential staff available in Birmingham itself, we can easily fulfil every staffing need. All it takes is one phone call and a booking can be made within a very short time. Whatever your requirement – be it a character mascot, hospitality staff, sales staff or stunt performers – we can guarantee their participation on time, exactly when you need them.

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