Here at Dreams agency, we have a wide range of talent registered with us and have a wide range of clients. In 2016 we worked with a Public Relationship’s company to help produce a viral commercial for the National Lottery, where our crowd of staff were on hand to make some noise!

The goal of this campaign was to produce a viral video from a publicity stunt, this video would promote the National Lottery scratch cards – demonstrating that anyone can win.

Hiring a crowd to create atmosphere.

The PR company approached us to hire a crowd of 20 people to help them create a buzz around the commercial and to make it viral in the world of the internet. The task at hand was sourcing a diverse group of people from different demographics to represent the UK population. These crowd members would be catching a public train from Reading to Paddington station where 1 in 4 carriages had a chance to win scratch card prizes and or a cash prize.

The crowd was required to pretend to be members of the public, acting as if they were on their commute to work – once the carriage winner was announced, a band started playing music inside the carriage and the crowd had to set the scene by starting the celebrations. This was filmed by a hidden camera crew, so it was imperative the hired crowd were inconspicuous.

The winning ticket and another successful publicity stunt.

We were proud to be part of this event, where members of the public were surprised with prizes which really made their day! The staff performed in a professional and punctual manor making the event extra special. Finally, the commercial went viral and managed to attract lots of views, making the campaign a great success.

The post Case Study For National Lottery Stunt appeared first on Dreams Agency.

If you want to gain valuable insight into your customer base this using mystery shoppers is essential. Here at Dreams Agency, we have a database of over 30,000 mystery shoppers. This means that whatever criteria you have for a customer profile, we’ll be able to give you accurate results. We have flexible and able to carry out mystery shopping online, over phone and face to face. We’ll talk to you first about your needs and then feedback to you our findings. It couldn’t be easier to get an idea of what your customers may be thinking, ideal for any business keen to be successful.

We Can Market Research Anything!

If you’re looking to know more about the market and what your competitors are doing, then look no further. We’ll carry out thorough market research to help you make informed business decisions and help with the success of your business. Some ways we have carried out market research before include:

– Visiting events to see how competitors interact with customers and what they offer
– Acting as office workers for a day so you can ensure the mission of your company is being carried out even when you’re not there
– Using different websites to purchase items so we can provide you with which is the easiest for you to launch your product on
– Using our database of researchers to test products and give honest, accurate feedback
– Visiting premises, to ensure yours is being run as you would expect and also to see how competitors are being run.

Valuable Feedback

Whether you decide to work with our mystery shoppers or you want us to help with valuable market research, we’ll ensure your given full and accurate feedback. We have been working in this industry for over a decade so we know how to get you the information you need.

If you’d like to know more about how Dreams Agency can help with any of the above, please do not hesitate to get in touch.

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