In today’s highly competitive retail landscape, simply getting your products on supermarket or store shelves is no longer enough. To truly succeed, brands must focus on strategic product presentation, compliance, stock availability, and customer engagement — and this is where Dreams Agency steps in.

Our expert merchandisers work nationwide to ensure your products are positioned, promoted and maintained in the most effective way possible, giving you the edge over the competition.

Let’s explore why hiring merchandisers from Dreams Agency can significantly improve your retail performance.

Optimising Shelf Space for Maximum Visibility
Once your product reaches the shelf, the next challenge is getting customers to notice it. Dreams Agency merchandisers know how to strategically arrange products for maximum visual impact.

From front-facing displays to shelf-level adjustments, they optimise every inch of space to ensure your brand stands out.

Professional Merchandising for Product Presentation
The way your product looks on the shelf plays a major role in consumer decision-making. Our merchandisers use proven visual merchandising techniques to create striking displays that draw shoppers in.

From signage to spacing, they pay attention to detail so that your products make the right first impression.

Hire Professional Merchandisers for Stock Management
Out-of-stock items can damage your brand’s reputation and lead to lost sales. That’s why our merchandisers closely monitor stock levels, identify gaps early, and ensure timely replenishment.

Reliable stock management improves both customer satisfaction and overall sales performance.

Adapt Quickly with Seasonal & Promotional Displays
Retail calendars are packed with seasonal events, promotional campaigns, and flash sales. Dreams Agency merchandisers are trained to adapt your displays to suit holiday seasons, new launches, or store-wide campaigns.

They help keep your displays fresh, timely, and relevant, no matter the time of year.

Understand Shopper Behaviour with Real Consumer Insights
Our merchandisers are not just display experts — they are also tuned into consumer behaviour.

By observing how shoppers interact with your products, they can provide feedback and insightful data on which lines are performing well, and which may need repositioning or promotional support.

Ensure Compliance with Retail Guidelines
Different retailers have different in-store standards and regulations. Dreams Agency merchandisers are trained to follow brand and retailer-specific compliance guidelines to the letter.

This ensures that your products not only look good but are presented correctly and lawfully across all retail environments.

Hire Merchandisers with Product Knowledge and Confidence

Successful merchandising is about more than just positioning — it’s about knowing the product.

Dreams Agency merchandisers can educate store staff on your product range, ensuring they’re equipped to answer questions, support upselling, and build customer trust.

Strategic Product Placement Drives Sales
Where your product is placed in the store can dramatically affect how well it sells. Our merchandisers use footfall data and in-store knowledge to position your items in high-traffic and high-conversion areas.

This strategic approach increases product visibility and encourages impulse purchases.

Get a Quote to Hire Merchandisers Today
At Dreams Agency, we’re passionate about helping your products reach their full potential in-store. From supermarkets to department stores, our merchandisers operate across the UK — supporting national and local campaigns of all sizes.

Whether you’re launching a new product line or need extra support for a key retail season, our expert team is ready to help.

📩 Contact us today for a tailored quote and discover the difference professional merchandising can make.

FAQs: Hiring Professional Merchandisers

What does a merchandiser do in retail?
A merchandiser ensures your products are displayed attractively, kept in stock, comply with store rules, and placed strategically to maximise sales.

Why should I hire merchandisers from an agency?
Hiring through a professional agency like Dreams ensures you get trained, reliable staff who understand retail environments and your brand goals.

Is it worth hiring merchandisers for smaller product ranges?
Absolutely. Even with a smaller range, optimised placement and expert presentation can dramatically boost visibility and sales.

Where in the UK does Dreams Agency operate?
We provide merchandisers nationwide, covering major supermarkets, high street stores, and independent retailers.

How quickly can I book merchandisers for my campaign?
We can often supply staff at short notice. Just get in touch with your brief, and we’ll get started immediately.

Elevate Your Retail Strategy with Dreams Agency

Hiring professional merchandisers from Dreams Agency can transform how your products perform in-store. From optimised shelf space to seasonal updates, from stock control to strategic product placement, our team delivers results.

Let your brand shine where it matters most — on the shop floor.

The post Why Hiring Professional Merchandisers Is Essential for Retail Success appeared first on Dreams Agency.

Unisnacks has long been a trusted client for various brand activation campaigns across the food industry. Our relationship with Unisnacks has led to numerous successful projects, each tailored to specific brand objectives including product sampling and demonstrations at stores across the country. The most significant collaboration to date was the Kara Bag Outdoor Activation, which was designed to build awareness of Kara, a new addition to Unisnacks’ food portfolio. This marketing campaign targeted both end consumers and retail stores, introducing them to the exciting new coconut-based product range.

The goal of the Kara Bag Outdoor Activation was to establish Kara’s presence in the competitive coconut-based product market by increasing its visibility among both the public and retailers. The campaign aimed to build brand awareness for Kara, a new player in the food industry, ensuring widespread recognition of its identity, particularly among consumers and retail outlets like supermarkets and cash-and-carry stores. It also sought to introduce Kara’s coconut water in a unique and engaging way, allowing potential consumers to sample the product firsthand. Given the presence of established competitors in the market, the activation aimed to differentiate Kara, making a lasting impression on both consumers and retailers. Finally, the campaign prioritised direct consumer interaction, positioning Kara as a brand that engages its audience and offers memorable experiences that would foster loyalty and encourage repeat purchases.

The campaign strategy for the Kara Bag Outdoor Activation was focused on differentiating Kara, a newcomer in the coconut water category, from more established competitors. The strategy centred around a guerilla marketing approach, leveraging unexpected, attention-grabbing activities to create a memorable experience for the public. At the heart of the activation was the oversized Kara Bag, which was larger than anything most people had ever seen and became an instant focal point wherever it went. This bag, designed to carry free samples of Kara coconut water, was used by staff to engage passersby across key landmarks in both London and Birmingham.

Our Promotional Staff played a key role

As the success of this activation relied heavily on enthusiasm and energy, as an agency we worked diligently to ensure that the right promotional staff was selected for the role. The core team needed to be full of enthusiasm, able to captivate the public, and comfortable walking long distances in high-footfall areas. The staff played a crucial role in making sure the oversized bag and the product samples would spark curiosity and leave a lasting impression on everyone they encountered, making the brand both memorable and approachable.
A Visual Attraction: The oversized Kara Bag served as the core element of this outdoor activation. The bag was designed to be striking and impossible to ignore, making it an immediate focal point on the streets of London and Birmingham. The bag was big enough to carry multiple cases of coconut water, which were distributed for free to members of the public. Its distinctive design, featuring the brand’s logo and messaging, helped amplify the brand’s visibility.
Sampling Strategy: Our team of promotional staff, equipped with the enormous Kara Bag, roamed high-footfall areas of London and Birmingham, distributing free samples of the coconut water to unsuspecting passersby. This method allowed the brand to engage directly with the public, creating a hands-on experience that left a lasting impression. People could sample the refreshing coconut water and learn about the brand firsthand.
Target Locations: The activation took place in popular and strategic locations across the two popular cities. Busy shopping districts, parks, and transportation hubs were chosen for their high levels of foot traffic, ensuring maximum exposure for the Kara brand. Specific areas of focus included popular shopping malls, outdoor events, and crowded streets where commuters and shoppers were most likely to engage with the activation.
Staff and Engagement: Our team of promotional staff were trained not just to hand out samples, but also to educate the public about the brand’s mission and values. Each ambassador had a deep understanding of Kara’s positioning, the product’s benefits, and the story behind the brand. They were also equipped with promotional material, ensuring that those who didn’t receive a sample could still take-home information about Kara.
Social Media Usage: Throughout the campaign, social media played an important role in amplifying the reach of the activation. Both the Unisnacks and Kara social media channels were used to engage with the public, encouraging people to share their experiences with the hashtag #KaraOnTheGo. This helped to create a sense of community among participants and expanded the activation’s reach beyond the streets of London and Birmingham.

Results: The Kara Bag Outdoor Activation was a resounding success.
The Kara Bag Outdoor Activation was a resounding success and stands as a prime example of how guerilla marketing, when executed well, can effectively build brand awareness and drive consumer engagement. By creating a visually striking experience that was both fun and memorable, Unisnacks and Kara achieved their objective of introducing the new coconut water brand to the market in a way that resonated with consumers and retailers alike. The success of this campaign paves the way for future brand activations that continue to push the boundaries of traditional marketing.

The post Case Study: Promotional Staff for Kara Bag Outdoor Activation appeared first on Dreams Agency.

Introducing the newest additions to the Dreams Modelling Agency family: Josh and Corrie-Ella! We are thrilled to welcome these talented individuals to our roster of exceptional models. With their unique charm, versatility, and professionalism, Josh and Corrie-Ella bring a fresh perspective to the world of modelling. Josh’s striking presence and Corrie-Ella’s captivating energy exemplify the diverse talent we are proud to represent. As we embark on this exciting journey together, we are confident that Josh and Corrie-Ella will make a significant impact in the industry. Stay tuned as we witness their remarkable journeys unfold, bringing new heights of success and inspiration to Dreams Modelling Agency.

Male Model Josh

Joshua, a British actor, writer, and director born in 1991, hails from Portsmouth, Hampshire. He trained in Musical Theatre at the University of Chichester from 2012-2015, then pursued Screen Acting at the International School of Screen Acting in 2015. With experience in TV, Film, Theatre, and Voiceover, Joshua’s notable roles include Tom Springfield in ‘Forever Dusty’ and the Evil Overlord in ‘Ant and Dec’s Saturday Night Takeaway: The Honoured’. He’s also featured in commercials for brands like Mustang and Lynx, and has released audiobooks on platforms like Audible. Known for infusing fun into his work, Joshua’s charismatic personality shines through, whether he’s promoting Dominoes or engaging with passing cars in unique ways.

Female Model Corrie-Ella

Corrie-Ella , a London-based Professional Dancer, Model, and Actor, holds a Black Belt in Karate. Trained at the Stella Mann College of Performing Arts, she specialises in Commercial dance and is skilled in Contemporary, Jazz, Lyrical, Ballet (pointe), Par De Deux, and Tap. With expertise in Events, she excels as a Podium, Martini Dancer, Freestyle, and Hostess. Additionally, Corrie-Ella brings 7 years of hospitality experience, having served as a restaurant shift manager and in silver service waitressing roles.

Find out more information about Dreams Models

To find our more about the featured models above or any other models on our database, then pop us an email or give us a call.

The post Meet our new Models Josh and Corrie-Ella appeared first on Dreams Agency.

Brand Ambassadors are in demand at all kinds of events and promotional activities. Make your profile stand out so that you are among the first to be chosen by clients.

Join the ‘Dream Team’

Dreams is one of the top promotional agencies in the UK and we provide staff for prestigious events, exhibitions, conferences, corporate events. To join us, you need to fill in our online application form here (we are part of the Envisage Agency Group). This is then reviewed by our Recruitment manager and placed on our database.

Take your time to fill in the form carefully. Remember it is your chance to stand out and be instantly memorable.

How to make your application stand out!

Check all your answers carefully. Make sure there are no mistakes and that you have not overlooked anything.

Upload a good, clear photograph which is appropriate to your work. It needs to be clear, forward facing and show you smiling. The photo needs to be professional, not a general family or jokey image. You can include some pictures showing you at work on a promotional campaign, but the headshot is the most important element to include.

Remember that these photographs will be seen by potential clients – they will judge your appearance and professionalism on these images.

Personal measurements must be accurate. We need these measurements to ensure that you are provided with well fitting uniforms. Most importantly, you need to provide details of your shoe size, height, chest size and trouser size.

Take a careful look at the section marked Experiences. This is your opportunity to ensure that you mark up all the activities you can do, and the sectors in which you have experience. Don’t miss anything that is relevant – after all, it could mean missing out on a potential job.

Add in any relevant training and qualifications you possess. This could include items like First Åid certificates, Food Hygiene certificates, DBS checks or Fire Safety training. Brand Ambassadors may be dealing with food during an event so possessing food hygiene qualifications is important. You could consider taking some extra training to get appropriate qualifications.

Give a detailed outline of your work history. This is very important. It tells us where you have worked, what you have done, the experience you have gained, and the amount of responsibility you have had in each job. It also indicates the type of brands with which you have been associated and helps us match you to appropriate bookings.

Even if you are new to the industry, it is worth filling in the form especially if you have some kind of customer facing experience such as working in stores or in catering.

The post Ever thought of becoming a Brand Ambassador? appeared first on Dreams Agency.

Typically, they say bigger is better, but when it comes to influencers the data suggests the opposite could be true. Simply put, Influencers with 10,000 or less followers are getting better results with engagement percentages than mega-influencers like Kim Kardashian.

Today, you can see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game.

The principle is simple: Find someone with an audience who is willing to share the love about your product. And not simply for the financial gains. e.g., if you are Lonely Planet and looking to promote your book, find someone who posts about travel.

FOUR benefits of micro influencers

1. Micro-influencers open a group of influencers for your brand
Around 20% of Instagram users have between 1,000 and 10,000 followers (micro influencers). This means there are over 100 million micro-influencers to choose from.

2. Micro-influencers are “people like me“
The traditional celebrity influencer with millions of followers can be more like window into the rich, micro-influencers, this isn’t the case. These are much more relatable and at peer levels with consumers.

3. Their engagement is genuine
People follow the influencers for content that interests them. This is to be expected to a certain degree. At the same time, there is likely to be very little problem with fake followers for micro influencers. You can know that the followers you are targeting are real people and the engagement is authentic.

4. More competitive rates
People will naturally want to be compensated for helping a business, but the good news is that it doesn’t always have to be financially if you’re on a tight budget. This is especially true of micro influencers. They’re less likely to come with big price tags like the big-time influencers do.

You can offer the influencer shout outs on your blog, website, or newsletter. You can give them your product or products for free. I have seen some brands offer influencers a free supply of their product for a year in exchange for a certain amount of content.

Hiring your own micro influencers

Contact us here for more information!

Prices start from £97 per post, dependant on post frequency, influencer, follower rate and length of the project. You can hire an influencer for longer-term projects too.

The post The Power of Micro Influencers appeared first on Dreams Agency.

There are thousands of events held across the UK but like other brands, you may be considering taking your brand onto the international trading stage. Global events bring you closer to a global audience but when it comes to events like these, why hire international promotional staff?

Hiring international promotional staff

At Dreams, we have a cohort of international promotional staff who travel the world to help our clients showcase their products and services to a global market. This includes events and European expos as well as those stateside and in the middle east. In fact, we can supply international promotional staff to most countries and events.

There are many reasons why hiring experienced promotional staff is beneficial on the global events and exhibition stage:

Professionalism

As professionals, our teams of international promotional staff understand exactly what is needed whether the event is in the UK or the middle east. Their professionalism knows no bounds which is great news for your brand.

Their professionalism also extends to understanding the many different cultures of countries. This means they are able to adapt and respond to different settings, giving you peace of mind that no matter where your international event is based, you have the professional promotional staff you need.

Consistency of message

As an organisation. You have worked hard on your branding package. What you don’t want is for this to be lost at events. You need and want hired promotional staff to be able to respond to customer ad potential clients in the way that you have set out. This doesn’t vary, even on the promotional stage.

Consistency of message is key in creating a brand that is familiar and trusted by clients and customers on the domestic and the international stage. Professional international promotional staff deliver this and more!

Skilled and experienced

It is important to understand what it is you need from promotional staff before an event, more so on the international stage. For example, you may want professional and accomplished demonstration staff to showcase new products to your audience. Or maybe you are seeking quality leads from an event or sales.

Whatever your objectives are, it is important to match them with the skills and qualities of hired international promotional staff.

Get MORE from the international exhibition and expo stage

From Spain to the US to Brazil and France, and Dubai and Australia, we have the international promotional staff with the skills and abilities you need for an event to be more successful for your brand.

Whatever your objectives for the event, its scope and size, we have the teams you need. From hostesses to demonstrators, promotional staff to sales teams, our promotional people deliver.

To find out more, contact the bookings team today and start the ball rolling to make your next international event stratospheric.

The post Why Hire International Promotional Staff? appeared first on Dreams Agency.

Promotional work is, by its very nature, diverse. As an exhibition model, you will enjoy a varied career with an eclectic mix of promotional roles and events under your belt, as these showcase of some of our most recent work highlights.

These snippets of our work show just how adaptable our promotional models are. One minute they can be meeting and greeting medical professionals, the next standing in the pitlane of a motorsport event as a grid girl…

Celebrating several years of business success

We are proud of the fact that we have clients who turn to us time and again for all kinds of promotional events, trade shows and exhibitions. So we were delighted to supply promotional girls and hostesses for a regular client who wishes to celebrate the 7^th birthday of their brand at the Carlsberg Casino Sports bar in Leicester Square London.

Capturing leads and sales

Our models are skilled and experienced in a range of promotional services, one being sales and data capture. Working at premier venues across the UK and the capital, our promotional girls recently provides sales and data capture at an ExCeL London event.

Festival fun

There are hundreds of festivals held at venues across the UK each year. Growing in number and popularity, we put together Dream Agency Festival teams so we could respond to the requests from clients. At a festival in Surrey recently, our staff assisted with car parking, meeting and greeting, giveaways as well as being available to assist customers.

Pitlane pedigree

The pitlane and the grid of motorsport have been the starting point of the careers of many of our promotional models and grid girls. And so it’s great to see that our grid girls are still making an impact. We were once again commissioned as the official provider to MotoGP Cashback at Silverstone this year.

Award ceremonies

Our beautiful girls were part of the Dental Awards 2019 held in Westminster, London. As well as making sure that everyone’s glass was kept topped up and the evening flowed smoothly, our hostesses meted and greeted award winners and audience members.

Getting a promotional message heard

Successful promotional events are ones that are memorable which is exactly what our girls added to a Ladbrokes nationwide promotion for their special offers. Promotional girls were also on hand at recent new store openings in 2019 too.

Self-service at Starbucks

As a huge national chain, Starbucks is a high street staple and when they introduced self-service coffee machines in their stores, our promotional girls were on-hand to make sure customers got the hang of using them.

Football crazy!

Mick George Ltd is not only a huge construction partner but a sponsor of Cambridge FC. Our delightful promotional girls were on hand to make sure that the behind scenes get-together at a recent fixture ran smoothly, with all VIPs greeted on behalf of the club’s sponsor, Mick George.

If you need our help or advice please drop us a call on 0844 740 7056 or complete the contact form.

The post Our Work – Our Diverse Promotional Work Pedigree appeared first on Dreams Agency.

Every month is busy with clients hiring promotional girls and models for exhibitions and shows for venues across the UK. But the exhibition circuit knows no bounds and in the last few months, we have worked with clients to provide models and promotional girls for international exhibitions and events too.

Just take a look at some of our recent projects and clients…

The launch of Huawei’s Honor 8X – the European Tour

As a huge Chinese multinational technology company, working with Huawei has seen our promotional staff reach further than thought possible!

Providing the very latest innovations in telecommunications equipment and consumer electronics, Huawei are constantly bringing new gadgets and tech to the European market, over 64 of our event staff were involved in their recent European tour with events taking place in Barcelona, Madrid, Valencia, Berlin, Stuttgart and Cologne. Larger events in Manchester and London also benefitted from the professional touch of our promotional and event staff.

Thousands attended the events and with a range of technological innovations coming out of the company, it’s no wonder that their events were often oversubscribed. For our promotional event staff, this proved to be quite challenging.

The more people who attend events and the hungrier they are to get their hands on the latest tech, the more innovative, responsive and energetic our promotional girls have to be.

But it’s not just the innovation, it’s the price point of Huawei goods, especially smartphones that make them the stand-out tech company in a competitive marketplace.

Launched late 2018, the Huawei Honor 8X smartphone has taken the market by storm. So much so, that the European release has made this value-packed phone a must-have. Whilst other companies charge several hundred pounds for the latest handset – over £1,000 in one case – the Honor 8X comes in at a very affordable £155 or thereabouts.

It’s a feature-packed phone with the latest camera tech, fingerprint scanner and a lightweight aluminium frame. With so many features, our promotional girls were able to showcase the new smartphone to the thousands of people who attended the Huawei European tour events.

The tour was a huge success. Huawei remains at the top of its game and with our staff on hand to promote their phone, events were memorable and successful. At Dreams Agency, we work at premier events across the UK and in over 12 international locations too.

We use local staff here in the UK and on the continent to work with clients to promote their products and services. As well as global players like Huawei, we work with smaller and medium-sized enterprises too.

Could we do the same for you?

Global promotions are part and parcel of what we do but no matter where or what your event is, we have the promotional girls and event staff to make it successful, sassy and vibrant.

For more information or to run through your event requirements call us on 0844 740 7056 or complete the contact form.

The post International Exhibitions – A Dream for Our Teams of Promotional Girls appeared first on Dreams Agency.

The Importance of Roadshow Staff

A roadshow is a great way to reach out and meet people. Whether your roadshow is an information giving, raising awareness or introducing a new product to the market, roadshow staff are invaluable. But why?

On Brand Message

As a brand, you have worked hard to develop every aspect of who you are and what you do. From choosing the colours of your logo to the words you use to describe your products or services, what you do and so on, brand persona also needs to on message at events, including roadshows.

With professional roadshow staff, you want your on-brand message to be clear. Your customers will certainly appreciate it!

Consistency of Team

Hiring a team of roadshow staff to take it around the county or country is clearly a win-win situation. Professional promotional staff have a vested interest in the roadshow doing well.
As a promotional staffing agency, we know our reputation is only as good as the last job that we did. We have complete confidence in our staff but for you, the benefits are bigger than this.
Consistency in the message you are trying to get across as part of your event is the crux of the whole thing. And with a professional team, consistency is guaranteed.

Trust in your Team

You need to know that your event is in safe hands. Outsourcing the staffing of a roadshow to a promotional staffing agency may seem like a big leap of faith but, when your objectives for the event are clear, you can trust the roadshow team to deliver.

Professional roadshow staff understand the importance of emotional connections

People buy from people but even if your roadshow is about something else other than sales, making a favourable and memorable is still key to a successful event. And that means hiring a team of roadshow staff who understand how to make connections with people but, more importantly, how to help them remember who you are, what you do and so on.
Understand their role

No two events or roadshows are the same. And that means different people will be attending with differing agendas too. You need a roadshow team who know how to adapt to the project but also to the people that they will be introducing your brand too. fully briefed before they arrive, our roadshow teams are at the top of their game when it comes to adapting their style so that the objectives of an event are met.

Leave it to the professionals!

Your roadshow event is important. It has taken time, money and energy to pull the concept together and turn it into a reality. The temptation is to assume that you have the skills, time and energy to staff the show too.

This isn’t always the case. So why invest in your roadshow only for it to fall at the final hurdle? Hiring roadshow staff ensures the success of your event – email or call us to find out more about our roadshow promotional staffing services.

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