The Power of Micro Influencers
Typically, they say bigger is better, but when it comes to influencers the data suggests the opposite could be true. Simply put, Influencers with 10,000 or less followers are getting better results with engagement percentages than mega-influencers like Kim Kardashian.
Today, you can see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game.
The principle is simple: Find someone with an audience who is willing to share the love about your product. And not simply for the financial gains. e.g., if you are Lonely Planet and looking to promote your book, find someone who posts about travel.
FOUR benefits of micro influencers
1. Micro-influencers open a group of influencers for your brand
Around 20% of Instagram users have between 1,000 and 10,000 followers (micro influencers). This means there are over 100 million micro-influencers to choose from.
2. Micro-influencers are “people like me“
The traditional celebrity influencer with millions of followers can be more like window into the rich, micro-influencers, this isn’t the case. These are much more relatable and at peer levels with consumers.
3. Their engagement is genuine
People follow the influencers for content that interests them. This is to be expected to a certain degree. At the same time, there is likely to be very little problem with fake followers for micro influencers. You can know that the followers you are targeting are real people and the engagement is authentic.
4. More competitive rates
People will naturally want to be compensated for helping a business, but the good news is that it doesn’t always have to be financially if you’re on a tight budget. This is especially true of micro influencers. They’re less likely to come with big price tags like the big-time influencers do.
You can offer the influencer shout outs on your blog, website, or newsletter. You can give them your product or products for free. I have seen some brands offer influencers a free supply of their product for a year in exchange for a certain amount of content.
Hiring your own micro influencers
Contact us here for more information!
Prices start from £97 per post, dependant on post frequency, influencer, follower rate and length of the project. You can hire an influencer for longer-term projects too.