Hiring Social Media Influencers
No matter what paid marketing avenue you use, you want it to yield results. There are many tried and tested off and online marketing methods. Digital marketing is delivering results with micro-influencer marketing a relatively new method of reaching an audience.
When you work with the right social media influencer, the results are outstanding.
Too get an idea of the types of influencers on our books, click here!
Micro-influencers have a smaller but targeted following
We often associate this kind of marketing with celebrities, sports stars, actors, musicians and other famous people. Boasting tens of thousands or millions of followers, the assumption is that the more followers an influencer has, the better.
Research has shown, however, that micro-influencers have a reach that is just as powerful. With a smaller but targeted audience, a micro-influencer can introduce your products or event to the very people you are targeting.
Micro-influencer marketing is cost-effective
How you choose to work with an influencer is dependent on who you want to reach, how often you want sponsored posts to be shared and the length of time you want to work with an influencer.
At Dreams, we have social media influencers with smaller, concentrated reach and others with an audience of 30k+ followers.
You can hire an influencer per post with costs starting as little as £97!
Micro-influencer marketing is authentic
Your customers are demanding more and that means creating marketing campaigns that deliver on a range of aspects, not just selling.
A micro-influencer is trusted by followers, a powerful emotion that makes this style of marketing effective. But it is also authentic, with many influencers passionate about your products or your event.
Micro-influencer marketing is great for event promotion too!
Attracting more people to attend your event is also an outcome you could enjoy with micro-influencer marketing with sponsored posts before, during and after your event.
What is social media influencer marketing?
Word of mouth is still powerful with social media influencers effectively offering the same but online via social media, including Instagram, TikTok, Snapchat and Facebook.
In exchange for payment, they will share a sponsored post on their account, showcasing your brand, product, service or event to their followers.
Why is social media influencer marketing effective?
Anyone has the potential to be a social media influencer but you want to work with a micro-influencer who offers a professional approach and service, as well as one who will get results.
To find out more about our social media influencers and the fantastic service they can offer your brand or event, get in touch!