Simply having a fantastic stand at an exhibition is not enough if you want to maximise the return on your investment. Proactively connecting with visitors is crucial.

This is where exceptional staff who really know how to talk to people, explain products and services can make a difference. These are the people who can generate the leads that your sales staff can then follow up afterwards.

Our lead generation staff excel at exhibition work and have worked successfully at top exhibitions such as Crufts and Ideal Home. They know the exhibition centres, the type of visitors who come to the exhibitions and above all they are skilled communicators.

Before we send out staff to an exhibition, we make sure they are fully briefed in advance. They are given information about the client, about the products and services as well as the target market. When they arrive at the exhibition, they will be ready to start work immediately.

For the duration of the exhibition, they became an indispensible part of your team providing help and assistance wherever necessary. They will help set up your stand and familiarise themselves with any equipment, or interactive technology. If you want them to hand out samples as well as talk to prospective customers, they can do that.

How do we work?

Phone or email us with details of your requirements. Indicate which exhibition is involved, the skill set of the staff you need and any special requirements such as a liking for dogs, or an ability to use computers.

We respond quickly and seek clarification of any queries relating to your campaign goals and targets.

We search our database and identify the most suitable people for the job. You take a look at their details, and make your choice.

Confirm the booking

We brief the chosen staff and provide any information that they need. As they are all highly experienced people, this is generally very straightforward.

You can then rest assured that on the day of the exhibition, you will have the best possible staff ready to start work generating leads as quickly and efficiently as possible.

The post Finding people to provide this quality of lead generation is not difficult – just talk to us! appeared first on Dreams Agency.

Ever considered street team marketing as part of your promotional package? It is more than just sampling and flyering and is a perfect way of attracting attention, given that people are increasingly spending time outdoors no matter what the weather.

Street team marketing has evolved significantly from its basic roots in sampling and flyering. It has become a much more innovative and interactive form of face to face marketing. It’s very cost-effective and has great results.

How has street team marketing changed?

Brand ambassadors have appeared dealing with targeted branding

Stresses fun interactions

Can take place any time, any place

How it works – a few ideas:

Branded cycles
Very visible and popular! Environmentally friendly, these bikes are very versatile. Use them as sampling vehicles, mobile advertising boards, ride sharing. They also mean that teams can cover a large area quickly.

Walking advertising
An old idea given a new slant as these backpack boards can be used by walkers, Segway users, roller skaters. Simple, visible and very effective as a way to attract attention to special offers, store openings or unusual events.

Piggyback onto a larger event
Take advantage of big events taking place in your locality such as festivals or exhibitions. Place a street team outside or near the venue. Look too at live marketing events which might include large numbers of food trucks or brand experiences.

Capture leads
Equip your street team with mobile technology such as IPads or smart phone landing pages. Provide some incentives such as a free trial, giveaways or special offers to encourage people to provide their contact information.

Social media
Encourage people to share brand experiences on social media. It could include photos with street teams, wearing branded merchandise or sampling something new. If time is all important, opt for a simple hashtag or brand mention – you will gain extra followers and reach an ever increasing audience.

Costumed characters
Guaranteed to catch attention. Who doesn’t stop, look, smile and take photos when a yeti, Mickey Mouse, Big Dog or other character meanders past in the street. Put your street team into some costumes and see the result!

Product sampling
Everyone loves to try something new. A free sample is always welcomed. It gets new products instantly into the hands of consumers, driving awareness and increasing sales.

Maximising your impact by getting the best street teams in the business.

Contact us now to see how we can help you. We have fantastic stream teams, promotional staff, costumed characters ready and waiting to make your campaign a success.

The post Street Team Marketing appeared first on Dreams Agency.

Your Partner in a Successful Student Marketing Campaign

We are part of the Envisage Agency Group who are a leading promotional staffing agency, with thousands of talented event staff ready and willing to make a difference for your brand.

The student population has a combined spending power of £20 billion a year. Are you looking to claim your slice of the market?

Why your student marketing event needs to hit the right notes

Student marketing is all about putting the right offers in front of the right people. We work with brands to promote their products and services alongside great all-year-round student deals, as well as discounts and loyalty programmes.

However, student marketing needs to be delivered with a higher impact. Students are often forward-thinking and dynamic in their approach to the products they want and need. We work with you to create a campaign that really hits the mark.

Fast-paced, dynamic, versatile and delivered to your target audience, our student marketing teams are the people to get more from your next campaign.

There are many benefits to partnering with an agency like ours to deliver your next student marketing campaign;

Nationwide coverage – we have talented event and promotional staff across the UK. We can reach any campus and student village, facilitating events at student bars and other social hangouts anywhere in the UK.

Dynamic – we can run your student marketing campaign in the way that you want, from focus groups, handing out flyers, sampling stations to placing your products direct in their hands.

Outside the box thinking and actions – as part of any event, we engage your customers in conversation. For you, this is valuable feedback and information you can use in the future.

Interactive – our teams are made up of talented and driven people. We don’t sit and wait for students to come to us – we go to them!

Delivering the service that you want. And supplying teams for events on campus in Wales, England, Scotland and Ireland to drive your student marketing strategy. Also can facilitate the whole campaign or anything in-between! The choice is yours.

How we can help your student brand

We work with major national and global brands, as well as small businesses, to deliver student marketing events across the UK.

Working across all sectors including beauty products, recruitment, design, housing and many more.

Getting the right results is the key metric of success for any marketing campaign. But our student marketing teams understand that they need to be responsive and dynamic, adapting their activities and approach within the boundaries of the marketing strategy to ensure success.

Results speak for themselves, so why not find out more? So call us today on 0844 740 7056 or complete the contact us form. Working together, we can make your student marketing campaign a big success.

The post Student Marketing appeared first on Dreams Agency.

Santa’s elves are busy, bells are ringing and those well-known Christmas songs can be heard everywhere. The festive season is a crucial ‘buying season’, with the need to compete across every possible sales channel. Standing out is really hard, given the vast array of competitive claims on consumer attention.

Christmas trade shows and fairs offer a fantastic opportunity. Visitors are in the mood for buying, they are actively searching for new products and gift ideas. Not surprisingly, there are countless trade shows, Christmas Fairs and Christmas markets being held all over the country. Some places like Blenheim Palace combine their Christmas market with illuminated trails, giving visitors an extra reason to attend; whereas others such as the festive trade shows like the Ideal Home Show are always heavily marketed and promoted.

How can you maximise the potential opportunities?

Create a good impression

Customers will remember a pleasant experience – and will be prepared to look for your brand again. Loyal customers will buy from you time and time again. It is always easier to sell to loyal customers than to continually seek new ones. Expanding that loyal customer base is important for your company’s long-term growth. A trade show, Christmas market or Fair is a great way to actually talk to potential customers and create a good impression.

Experiential marketing

In a digitally dominated world, it is easy to forget that there are actual people out there buying and commenting on your products. It can be an expensive mistake. Consumers like face to face contact. They like to communicate, talk and discuss products. Meeting your brand representatives at a Fair, Market or Trade Show offers opportunities to connect and discover exactly what people are thinking and buying.

Sales are only for Christmas

Some companies have to rely on Christmas for the vast majority of their sales. But remember that sales can still be made during the other 8 months. Generating sales all year round is essential. Attending a Christmas Fair or Market results in improved brand awareness throughout the year. It is the perfect opportunity to increase contact databases, encouraging people to join your mailing list and offering special deals outside the Christmas period. Try hiring our specialist data capture staff and see for yourselves the difference it can make. Our data capture staff know how to communicate with consumers, generating leads that can be maintained throughout the year.

A level playing field

Trade Shows, Christmas markets and fairs offer a totally level playing field, ideal for start up businesses as well as large well known brands. Visitors to these type of events are looking for ideas and information – they will look just as closely at a start up company and they will at a stand promoting a big brand as long as they have a reason to do so. It is an opportunity to capture attention using tried & tested promotional techniques, character mascots, and high quality staff. After all, all visitors share one key characteristic – they are ready to buy!

The post Creating a good impression at Christmas Trade Shows appeared first on Dreams Agency.

If you want to gain valuable insight into your customer base this using mystery shoppers is essential. Here at Dreams Agency, we have a database of over 30,000 mystery shoppers. This means that whatever criteria you have for a customer profile, we’ll be able to give you accurate results. We have flexible and able to carry out mystery shopping online, over phone and face to face. We’ll talk to you first about your needs and then feedback to you our findings. It couldn’t be easier to get an idea of what your customers may be thinking, ideal for any business keen to be successful.

We Can Market Research Anything!

If you’re looking to know more about the market and what your competitors are doing, then look no further. We’ll carry out thorough market research to help you make informed business decisions and help with the success of your business. Some ways we have carried out market research before include:

– Visiting events to see how competitors interact with customers and what they offer
– Acting as office workers for a day so you can ensure the mission of your company is being carried out even when you’re not there
– Using different websites to purchase items so we can provide you with which is the easiest for you to launch your product on
– Using our database of researchers to test products and give honest, accurate feedback
– Visiting premises, to ensure yours is being run as you would expect and also to see how competitors are being run.

Valuable Feedback

Whether you decide to work with our mystery shoppers or you want us to help with valuable market research, we’ll ensure your given full and accurate feedback. We have been working in this industry for over a decade so we know how to get you the information you need.

If you’d like to know more about how Dreams Agency can help with any of the above, please do not hesitate to get in touch.

The post Mystery Shoppers and Market Research appeared first on Dreams Agency.

With different tiers and restrictions being announced all the time, it is important that any event is prepared to adapt and keep up. None of us knows exactly what the future holds and so, for any business to be successful you need to be prepared for all eventualities. With regards to events, it seems that for the foreseeable future virtual events are going to be the way forward.

Held correctly these can be a great way to reach a large number of people and promote your business to people who really matter.

What Does A Virtual Journey Look Like?

We’re all at different stages, but that doesn’t mean we can’t adapt any event to be a virtual one – and make it a success.

• Webinars – These are great for short, quickly arranged events, going virtual at short notice. You can use slides and content you were planning to display at your event to create something virtual.
• Experiences – If you have time, or you’ve already held a webinar than inject something fun into your virtual event; you could incorporate something interactive that gets people involved.
• Conversation – It is all well and good showing people what you can do, but you need to give time for conversation. Book-in calls and talk to them about what your product can do and how they can benefit.
• Balance It All – In all honesty, for your virtual events to pack the biggest punch, using a mixture of all of these is highly recommended.

The Importance of Conversation

You need to keep people interested, which can be harder when they are just sat in front of a computer screen. However, for them to really understand the passion for your product you need to talk to them.

Conversations can be varied and you can use things such as roundtables, where several people join a group chat and you discuss a chosen topic.

Think-Tank sessions are also popular, where people listen to experts in the subject matter with an option to ask questions at the end. Even things like speed networking events can be a good way of getting everyone involved.

Of course, you can also go back to basics and simply pick up the phone and talk to people. There is a lot to be said for the art of conversation and that is definitely something you should take into account when you’re considering ways to interact with people interested in your product.

Hire a presenter or host for your virtual event!

If you need someone to manage or compere your virtual event then we can help. We have a database of over 7,000 staff including presenters, actors and hosts who are experienced in virtual and face to face events and can give your event a bit of something extra special!

The post Get The Most Out Of Your Virtual Events appeared first on Dreams Agency.