New Trends Shaping the UK Model Industry
The UK model industry, known for its rich history and global influence, is constantly evolving to adapt to changing cultural attitudes, technological advancements, and shifting beauty standards. With inclusivity, digital transformation, and sustainability leading the way, today’s modelling landscape is more dynamic than ever. Whether you’re an aspiring model or a seasoned professional, understanding these new trends can help you stay ahead in a rapidly evolving industry. Let’s take a look at the most impactful trends shaping the UK model industry today.
1. Inclusivity and Diversity: Changing Beauty Standards
The days of a narrow definition of beauty are fading fast. Today’s model industry is embracing diversity in all its forms — from body shapes and sizes to ethnicity, gender identity, and age. The UK has been at the forefront of this movement, with agencies actively seeking out models who represent the true diversity of society.
• Body Positivity: There’s been a significant rise in the demand for plus-size, petite, and curvier models, challenging outdated notions of body standards. Brands are recognising that consumers want to see models who reflect their own bodies, leading to more inclusive casting.
• Cultural Diversity: Dreams Agency are increasingly focused on signing models from various ethnic backgrounds, making campaigns more representative of the global population. This shift is not just about ticking boxes but about authentic representation that resonates with diverse audiences.
• Age Inclusivity: The industry is also embracing older models, as brands recognise the buying power and influence of older demographics. Models in their 50s, 60s, and beyond are now regulars in high-fashion campaigns and beauty advertisements.
2. Sustainability and Ethical Fashion
As consumers become more conscious of the environmental impact of fashion, the modelling industry is adapting to the growing demand for sustainability.
• Eco-Friendly Campaigns: Many fashion brands are pivoting towards sustainable practices, and they’re hiring models who are passionate about environmental causes. Models who champion sustainability on social media or who work with eco-friendly brands are gaining prominence.
• Sustainable Fashion Shows: Fashion weeks in the UK, such as London Fashion Week, are increasingly showcasing sustainable designers and eco-conscious collections. Models are not just walking the runway for style but also as advocates for ethical fashion.
• Second-Hand and Vintage Fashion: The rise of resale platforms and second-hand fashion has led to an increase in campaigns promoting vintage and upcycled clothing. Models now work on shoots that emphasize the importance of reducing waste in fashion.
3. The Rise of Digital and Virtual Models
Technology is transforming the UK model industry, with digital and virtual innovations creating new opportunities and challenges.
• Virtual Fashion Shows: The COVID-19 pandemic accelerated the shift towards virtual fashion shows, and while in-person events have returned, digital showcases remain popular. Virtual catwalks allow brands to reach global audiences, and models can participate in shoots and campaigns remotely.
• Influencers as Models: Social media influencers, especially on platforms like Instagram and TikTok, are increasingly crossing over into the modelling world. Brands are looking for models who can also act as influencers, using their platforms to engage with audiences and promote products.
4. Social Media’s Dominance in Model Scouting and Branding
Social media is revolutionising the way models are scouted, promoted, and engaged in campaigns. Platforms like Instagram, TikTok, and YouTube are now critical tools for aspiring and established models alike.
• Model Scouting via Social Media: UK modelling agencies are increasingly using Instagram and other platforms to scout new talent. Models no longer need to wait for in-person castings or traditional portfolios. Building an online presence with a curated feed, authentic content, and engagement with followers can lead to modelling opportunities.
• Self-Promotion: Models today act as their own brands. Social media allows them to showcase their personalities, style, and values, helping them connect with brands that align with their personal image.
5. Mental Health Awareness and Wellbeing in Modelling
The UK model industry is increasingly aware of the importance of mental health and well-being, both in response to public outcry and from within the industry itself. The conversation about the pressures of modelling, body image, and unrealistic beauty standards has led to positive changes.
• Wellness Programs: Some UK model agencies now provide wellness support for their models, including mental health resources, fitness guidance, and counselling services to help models navigate the pressures of the industry.
• Empowerment and Self-Care: Models are increasingly encouraged to prioritise self-care and balance work with personal life. This focus on empowerment helps create healthier working environments and more sustainable careers.
• Speaking Out: More models are using their platforms to speak out about mental health challenges, sharing their experiences with body image issues, anxiety, and the pressures of the industry. This openness is helping to reduce stigma and promote a more supportive modelling culture.
6. Gender Fluidity and Androgynous Modelling
Gender norms in fashion are becoming increasingly fluid, and the modelling industry is reflecting this change with the rise of androgynous and non-binary models.
• Gender-Neutral Fashion: Many UK fashion brands are creating gender-neutral collections, and they are seeking models who don’t fit into traditional male or female categories. Androgynous models are in high demand for their ability to represent fashion without strict gender roles.
• Non-Binary Representation: There’s growing visibility for non-binary models who challenge traditional notions of beauty. This shift is not just happening in high fashion but also in commercial campaigns and mainstream media, bringing a new level of inclusivity to the industry.
7. The Growth of Niche Markets
The UK model industry is expanding beyond traditional high fashion and commercial gigs to include a wide range of niche markets. This expansion is creating new opportunities for models with specific looks, talents, or interests.
• Alternative Fashion: From gothic and punk to vintage and retro, alternative fashion is carving out a significant space in the modelling world. Brands are looking for models who represent subcultures or unique styles that appeal to specific audiences.
• Fitness and Wellness Models: The wellness industry is booming, and brands promoting fitness, health, and lifestyle products are seeking models who can authentically represent their values. This includes yoga models, fitness enthusiasts, and those with expertise in health and wellness.
• Tech and Gaming Models: As technology and gaming industries grow, they’re creating demand for models who can promote gaming products, esports events, and tech gadgets. Models with a passion for these industries are finding new opportunities to cross over into tech-centric campaigns.
A Dynamic Future for UK Modelling with Dreams Agency
The UK model industry is undergoing a transformation that’s making it more diverse, inclusive, and innovative than ever before. At Dreams Agency, we are at the forefront of this shift, helping models navigate the rise of digital modelling, influencer collaborations, and the industry’s growing focus on sustainability and mental health. Today, models have more opportunities and platforms to thrive than ever, and with Dreams Agency by your side, aspiring and established models can build lasting, fulfilling careers in this exciting and ever-evolving industry.
Working with Dreams Agency, you’ll have access to the most current trends and opportunities, from representing diverse beauty standards to taking part in eco-conscious campaigns and working with leading brands. We not only connect you with high-profile gigs but also provide the support and guidance you need to succeed in an increasingly competitive field. Our focus on inclusivity and wellness ensures that every model feels empowered, valued, and equipped to thrive.